Rydon

For 33+ years, Rydon has been keeping up with a demanding world, innovating ceaselessly to become one of India's prominent providers of power transmission solutions. By rebranding them, we found the sweet spot between old and new to give them an identity that was modern, but traditionally grounded in who they have been for over 3 decades.

Client
Rydon
Studio/Team
Parentheses Studio
My Role
Lead Designer on the Project
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The final outcome encompassed a strategically rebranded identity and enhanced packaging design. The transformation is not only visual but a testament to Rydon's commitment to progress and excellence.